Maybe there’s an element of “Oh yes, gays, I support gay rights, let me honor that with these rainbow dildos.” That’s nice and all, but today I’d like to highlight some of my favorite stores that are queer-friendly all year long, and who live by those ideals! That said, it frustrates me very much to see stores that are otherwise non-inclusive try to win over queer dollars because that’s the useful thing to do in June.

This June, you’ll see a lot of sex toy stores wishing you a happy Pride, and that’s wonderful, because Pride began as (and continues to be) a protest, but is also a celebration of queer sexuality in all of its forms! If you have a favorite store already that you want to support, well, you should do that, you know yourself and your budget and your favorite things.